The "deployment" LAUNCHES the upcoming Geneva Motor Show.
For one year from the merger of Chrysler and Lancia, today marks the two merge, giving rise to a new dynasty that includes the best of both industrial cultures: the exuberance of style, the expertise for the "stress-free experience" and its features together with the taste of the Chrysler brand, innovation and love of craftsmanship that always distinguished Lancia.
fruit of this union are the Lancia cars on display, preview world, the Geneva International Motor Show: the new Ypsilon, the new Thema, the new Flavia Concept, the new Flavia Convertible Concept, the new Grand Voyager and the new Delta. They are all unique products that perfectly express the values \u200b\u200bshared by the two brands - the elegance, technological innovation, from ancient history to the desire to excel in the future - and mark the completion of integrating natural born only 12 months ago but is now become a reality in record time and made enormous potential.
is the new launch, one of the few brands to offer a range that goes from the B-segment to that of MPV Large, as well as the only brand in the world to propose an original approach to concept of self "premium" which was struck down the gap between aspiration and possession, you enter the "affordable luxury", a luxury that is not a privilege but a right. Here is the mission of the brand: to provide a warm and elegant luxury, "made in Italy" wherever there is a market, including classics volume segments.
All new cars Lancia - Ypsilon models together with the (three-door) and Musa who continue to be in range - are the answer to the desires of a sophisticated customer who regains the pleasure of "having", but without showing off or flaunting their economic opportunity, a customer who knows how to integrate values \u200b\u200bconceptually opposed to tradition and innovation, rationality and emotion, individualism and social awareness, a client who is seeking the best without being influenced by the opinions of others and fashions of the moment. It is the world of exclusivity, no longer tied to the idea of \u200b\u200bpossession of precious and costly, but the pleasure and gratification subjective. For this customer, the quality of the new Lancia takes a step forward by giving a real "multisensory experience" aboard its vehicles through the use of quality materials, attention to detail and craftsmanship of a technological innovation always "serving" the driver and passengers.
To accommodate the many world premieres of the new Lancia, the stand set up in Geneva once again, a year later, the same quote graphics of the puzzle this time is the final completion of the cards in the perfect joint, combined to tone and mannerisms of the more contemporary fashion. This prestigious runway "fashion show" that is proposed the new Ypsilon, for the first time, with five ports to accommodate for more comfort lovers of charming, the technological and stylistic unity Lancia. Not only that. The five gates of the new "fashion city car" signed Lancia enable it to respond to recent trends in the European market - this body is two thirds of the B segment - and the needs of a much wider range than achieved so far, also including young families.
After 25 years and over a half million cars in circulation, the "mini flagship" Lance is a very "concentrated" luxury, technology and power in just 3.80 meters, which will go on sale from June in major European markets in September with Chrysler in Great Britain and Ireland.
perfect synthesis of style and substance of a sophisticated product, the new Ypsilon confirms the background of earlier versions, made of a distinctive personality that captivates with its beauty and elegance, which adds a cutting-edge technology in the field of engines and comfort, which can both contain emissions and fuel consumption - thanks to technologies like Twin Multijet II and Start & Stop - is to offer an unprecedented onboard comfort thanks to unique content in this category including the brand new "Blue & Me-TomTom LIVE" and " Smart fuel "system", in addition to the innovative Magic Parking, Xenon headlamps and LED tail lights. In Geneva
are exposed three copies of the new Ypsilon, a small but significant sample of the range in terms of colors, options and accessories available. In detail, the public will see a 1.3 Multijet 95 bhp two-tone (light gray / dark gray) with seats in Castile ®, a Twin 85 hp 0.9, combined DFN automatic transmission, characterized by a three-layer white body and brown leather upholstery and, finally, concludes the show another 85 bhp 0.9 Twin "dressed" in a fascinating iridescent black, a color with a particular fund mica pigment gold under the sun "released" all his strength. The same effect, with different nuances, the other exclusive feature iridescent metallic colors available on new Ypsilon (blue, purple and bronze).
The equipment list for all Ypsilon shown that, depending on the model proposed: automatic climate control, fog lights, alloy wheels 16 "with logos" Y ", cruise control, leather steering wheel with controls, complete with radio CD MP3 player, Blue & Me, dusk and rain sensors, parking sensors, Hi-Fi Music from 500W to 360 °, xenon headlights, sunroof and the brand new Grand Light Navigator "Blue & Me-TomTom LIVE." Finally, belong to the accessory range for the chrome door trim, the wing mirrors and side frames of the headlamps, as well as the particular place on the central tunnel kit that allows you to always have on hand your own objects and devices (from mobile phone credit card).
From the new "mini flagship Ypsilon to the first global flagship model that combines the best of both worlds making the paradigm of the new Lancia new Thema. As the first theme of 1984, the new high-end sedan faces the most difficult, but also the most prestigious of the segments with the aim of finally offering a real alternative. To achieve this the new Thema combines size, comfort and road presence, features typically American, with the luxury of the interior in Poltrona Frau ® leather, the muffled silence of the great Lancia and attention to details that express the best of "Made in Italy ". Similarly, the American power of 292 hp from 3.6L is completed in respect of the environment provided by Italian turbo 3.0L V6 (with a power of 190 hp and 224 hp). Lancia Thema
will on sale from October in all European dealers.
In Geneva there are two examples of the new Platinum Thema in progress, share the 3.6L petrol engine with 292 hp, the wheels 22 "Lineaccessori Lancia and electric panoramic sunroof. From the standpoint of technology, the cars have content security and comfort positioning Lancia Thema in their class: more than 70 content among which we mention the integrated radio navigation system with 8.4 inch touchscreen UConnect ®, Adaptive Cruise Control with Forward Collision Warning, the Parkview (TM) Rear Back-Up Camera. Area
also Lancia Grand Voyager, Chrysler invention that changed language car entering a new word and created a new world: MPV, the art of travel. A true icon of the MPV with 27 years of life and thirteen million units sold in 120 countries around the world, today the American model "meets" Italian style MPV turning into an exclusive high-end Chrysler where the expertise for your trip joins the Lance for driving pleasure, well-being on board, the noise in the cockpit, the art of detail and taste of "made in Italy". The result is always the best Voyager that will collect the baton from the Lancia Phedra to write another page of history in this category. On stand is a copy in Platinum construction, equipped with the 3.6 from 283 hp Euro 5 and marked on the outside of the Brilliant Black metallic color while the interior also features fine leather upholstery, as well as electric sunroof, super console, multimedia entertainment system, Blind Spot and Cross Path Detection