In celebration of the 150th anniversary of the Unification of Italy and the 90th anniversary of Gucci, Gucci and Fiat have the public " 500 by Gucci ", a special edition Fiat 500 custom icon by Gucci Creative Director Frida Giannini, in collaboration with The Centro Stile Fiat. This collaboration between two of the most prestigious brands in Italy represents the combination of craftsmanship and style. Launched on the opening day of Fashion Week in Milan, " 500 by Gucci" will also be presented at the Geneva International Motor Show, scheduled for March 3 to 13, in a pop-up store dedicated to Gucci ' interior of the Fiat stand.
Frida Giannini said: "When in the 50s Fiat 500 arrived for the first time on the roads, it represented a revolution of style and soon became the car you want to own all the time. Travel in style always been essential for Gucci since, in 1921, Guccio Gucci founded his own company producing trunks, suitcases and bags. When Lapo Elkann suggested the idea of \u200b\u200bthis collaboration, and so it seems to me a perfect opportunity to affirm a new concept of modern travel on the occasion of 90th anniversary of Gucci. "
White and Black " 500 by Gucci" in un'appariscente and exclusive pearl gloss paint, take the tones of the neo-classical black and white film. These two colors that complement each other: black with polished chrome detail in sharp contrast with the white interior for a contemporary look and sports. White with chrome and satin interior and ivory white, for a more sober and sophisticated look.
The exterior is further customized by looking for 195/45 R16 tires, with the unmistakeable retro design of the spokes, in perfect harmony with the exterior color and absolute novelty for this class of car. The hubcaps have the double "G" in body color, and the signature Gucci in italics stands on the tailgate and the door pillar. In version 1.4 100 bhp, the rear brake calipers are in green Gucci. The car's silhouette is accentuated by the green-red-green band typical of Gucci, which has developed around the entire perimeter and internal and external links. The theme of the band has also picked up seats on the exchange of keys on the cover, carpet, and with an innovative finish, seat belt legislation. The interior of the " 500 by Gucci" is stylish, but practical in every detail: stitching elegant, exclusive materials, polished chrome and satin, velvet effect finish on the panel of radio, seats, bi-color Frau leather with Guccissima print.
communication efforts for the worldwide launch of " 500 by Gucci" is supported by Lapo Elkann and his agency, Independent Ideas, and will include a global campaign. Lapo Elkann said of the collaboration: "I am very honored to meet with Fiat and Gucci have done, especially in a year of celebrations so important for Italy. As an Italian I can be happy to have contributed to this " 500 by Gucci" that combines the spirit of two brands that symbolize the savoir faire of our country in the world. Therefore, it was great to again work on the car that I love most, working with the Fiat Style Centre and Frida Giannini, for this new version. "
The " 500 by Gucci" will available initially from April 1 to June 30, exclusively by pre-orders online at www.500bygucci.com, with list price in Italy from € 17,000, all inclusive. The car will be exhibited in some exclusive locations in cities such as Paris, London and Tokyo before the European commercial launch expected in July (the rest of the world will be available at the end of the year).
The customization is complete exclusive collection by Gucci 500, which includes travel accessories, small leather goods, tracksuits, bomber jackets, pilot gloves, glasses and a wristwatch, which will be available April Gucci 2011 in selected stores and online at www.gucci.com.
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